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Northhaven · Property · Curated residential brokerage

Giving distinctive Seattle homes room to tell their story

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Client
Northhaven
Year
2025
Timeline
3 weeks
Services
Art Direction, Web Design, Development
Northhaven curated Seattle homes website

3

Featured residences

4

Editorial chapters

PNW

Point of view

1:1

Considered guidance

// The challenge

Where they started

Northhaven is not a volume marketplace. Its value is discernment: homes selected for their sense of place and the lives they make possible.

The site needed to feel like a point of view rather than a property feed, while still giving each home a clear route to details and tours.

// The approach

What we did about it

  • Built the story around space truly lived in
  • Used residential photography with short, confident copy
  • Created a paced collection experience for homes and journal content
  • Kept contact focused on finding the feeling before the floor plan

// The solution

What we shipped

Northhaven's experience is intentionally quiet. Homes get room to breathe, and the copy frames architecture through lived moments rather than specifications alone.

Collection, approach, and contact work as one editorial journey toward a conversation or private tour.

// The results

What happened next

  • The residential collection is now organized around a clear visitor journey
  • The content gives visitors useful context before asking for an inquiry
  • A focused call to action makes the next step easy to understand
The site makes the search feel like the beginning of living there.
NorthhavenPrivate homes, Seattle

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